A few years ago, my daughter’s school was looking for donations of professional services for a school raffle, I offered some speaker coaching.

I didn’t know anything about the winners other than Dad had a successful business and mum was about to launch her own.

What I didn’t know was just how successful the family were but that became very obvious as I approached the house…and let’s just say I had a bit of a wobble. My sense of expertise fled in the face of wealth.

Two deep breaths and some stern self-talk and I was meeting my new client. She was beyond delightful. We had two fantastic hours together and she wrote and glowing testimonial.

A while later I was asked to do some more work which I promptly referred to someone else with more experience in working with high net-worth individuals. Despite the fact that I had clear evidence that this was something I could do and do well.


Because at the time I didn’t believe in my expertise or my ‘right’ to be paid at that expert level. At the time, I didn’t recognise this as a self-limiting belief. Today I see it for what it is and how it limited the opportunity for me and my business to grow. It is what my business coach would call a Blinding Flash of the Obvious!

What has been your BFO recently?

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