As I said previously, the bad news is that no-one really wants to listen to your 60-second pitch at a networking event.

The great news is that they are really interested in what you, your product or service offers as a transformation.

In other words, how can you help me get from where I am to where I’d like to be in the quickest, most effective way possible?

By focussing your 60 seconds on your client’s difficulty you show you understand their problem and pain and you have a wonderful solution for them.

We tend to focus on the who, when and what, which is significantly less interesting for your audience – at least to start with!

So grab their attention by focusing on the transformation you offer.

Take Care

We’ll speak soon.