Emma Wainer, Founder, Speaking at Work

In the third video in this Pitching series, we will look at why the words ‘I’ diminishes your opportunity of making a connection with your audience.

I love the way Shola Kaye, Communication and Inclusion specialist describes the impact of ‘I’ in a speech, ‘it is the equivalent of taking a step towards the door and away from our audience’. Not ideal if we are trying to build a connection with those people!

Try to frame your pitch from your clients perspective, use their language if possible and aim to use you as often as you can! If your audience wants to know about you they will ask – promise. The better connection you make the more likely they are to ask!

Does your pitch new a review?

Take a look at our pitch review coaching programme.


Take care & we’ll speak soon

Elevating voices in the workspace to speak with purpose, passion and power.

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